Unified Energy Alliance, a relational and respected energy counselor, was established to provide a consulting platform for those community advisors who saw a future in the energy industry, and who were looking to improve the lives of individuals and businesses in their neighborhoods. Today, the energy industry is saturated with business models that focus primarily on market capture, as opposed to client education and retention. These models are very impersonal and quite often risky for the client. With so many companies focusing primarily on sales and client acquisition, regardless of the methods, there are limited options for those “true consultants” who are motivated by public service and winning the trust and respect of the clients they serve. With this in mind, we seek to counter the “trend” and position ourselves as a principled energy counselor, not primarily focused on the sale, but the relationship.